This plugin collects data from CRM-system (or eCommerce-system), advertising platforms and your website. With this data it generate reports on key business indexes. Reports demo
Comparing with Google Analytics:
this plugin 100% ready to use for advertising statistic with careful attention to every paid visit (Google Analytics provide not always accurate statistic)
this plugin designed for business-analytics (Google Analytics better suited for web-analytics)
this plugin already integrated with many CRMs – you do not need to pay hundreds dollars to freelancer for CRM integration with Google Analytics
sale refund or change order amount – immediately accounted in the plugin reports
this plugin integrated with 4 advertising platforms for costs importing
reports generated without data sampling
a/b split testing based on profit not based on conversion
cheaper technical support (Google Analytics Premium – 150 000$ per year)
this plugin can work together with Google Analytics (or with any other analytics service) without any conflicts
Dimensions:
Custom url-provided parameters
Custom fields form CRM
utm_source
utm_medium
utm_campaign
utm_content
utm_term
Landing page
Split-testing group
Hour
Day
Day of week
Week number of year
Month
Metrics:
Visits
Leads conversion
Leads
Sales conversion
Sales
Revenue
Average revenue
Profit
Net Profit
Average Profit
First Costs
Marketing Costs
ROI
ROMI
Absolute conversion
Potential sales
Canceled leads
Potential revenue
Revenue of canceled leads
Clients
Paid customers
Repeated leads
Repeated sales
CPO
CPC
CPL
CAC
LTV
Margin
Statistic models for one visitor entrances history:
Effect from only last entrance (from where people make purchase decision)
Effect from only first entrance (from where people find you)
Equal contribution from all entrances (all channels important)
U-shape contribution from all entrances (combination 1, 2 and 3)
Free-version features:
Powerful reports builder – like in Google Analytics but simpler
Integration with WooCommerce (added product first cost, orders accounted as leads)