Conversios – Google Analytics 4 (GA4), Meta Pixel & more Via Google Tag Manager For WooCommerce

Track for WooCommerce Google Analytics 4 (GA4), Meta Pixel (Facebook pixel), Google Ads, TikTok & more via Google Tag Manager (GTM).

Product Description

Conversios is a dynamic WooCommerce plugin, designed to streamline digital marketing and analytics. Integrating Google Analytics 4 (GA4) and various ad channel pixels through Google Tag Manager, it also offers advanced product feed management. Conversios is the go-to solution for enhancing e-commerce strategies, optimizing ad placements, and boosting sales and conversion rates.

The plugin simplifies ecommerce and conversion tracking, and audience building. With GA4 integration, it facilitates informed decision-making for improved conversions. Conversios supports Meta Pixel, Google Ads, TikTok Pixel, and more, enabling dynamic audience targeting and campaign monitoring. Its user-friendly Google Tag Manager interface requires no coding, focusing on GA4, Meta Pixel, and Google Tag Manager functionalities.

Conversios also features cutting-edge server-side tracking, enhancing data collection accuracy by bypassing blockers like ad blockers. This feature is crucial for tools like GA4 and Meta Pixel, providing reliable tracking and optimizing store performance.

Moreover, Conversios provides comprehensive ecommerce reporting and AI-generated insights. Its ecommerce reports offer essential KPIs and analytics, with smart email delivery and AI insights enabling strategic decision-making. This facilitates understanding audience trends and improving sales decisions.

Finally, Conversios includes a Product Feed Manager for WooCommerce. Essential for Google Merchant Center, Facebook Catalog, and TikTok Catalog, it ensures up-to-date product feeds for advertising campaigns. The plugin supports automated updates and advanced product catalog management, increasing visibility and advertising effectiveness.

Google Analytics 4 Ecommerce Tracking via Google Tag Manager

Conversion Tracking and Dynamic Audience Building with Multi-Platform Pixel Integrations (Google Ads Pixel, Meta (Facebook + Instagram) Pixel, Snapchat Pixel, Pinterest Pixel, Tiktok Pixel, Microsoft Ads Pixel, and Twitter Pixel)

Leveraging Google Analytics 4 through Google Tag Manager, our approach encompasses comprehensive e-commerce tracking with easy setup. We seamlessly integrate a suite of pixels, including Google Ads, Meta (Facebook and Instagram), Snapchat, Pinterest, TikTok, Microsoft Ads, and Twitter, enhancing our capability to build dynamic audiences and accurately track conversions. This multi-platform pixel integration is pivotal in offering a holistic view of customer interactions, driving more effective marketing strategies and business growth.

Effortless Integration and Streamlined Tracking with Data Accuracy:

• Supercharge your WooCommerce store with seamless integration for: Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel (Facebook Ads), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Microsoft Ads Pixel, and Twitter Pixel.

• Includes seamless integration for Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel, Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Microsoft Ads Pixel, and Twitter Pixel.
• Automates Google Tag Manager with 100+ Tags, Triggers & Variables in a single click.
• One-click setup eliminates manual coding and configuration.
• Google Tag Manager-based implementation for faster page load.
• Integration and automation of Google Tag Manager account for full control and faster page speed.
• Quick and easy installation with no code or expertise required.
• Accurate page and e-commerce event tracking for insightful reporting.

Google Analytics 4 E-commerce Tracking Overview

• Page_view: Tracks all web pages.
• Purchase: Tracks the purchase event when an order is placed.
• View_item_list: Tracks when a user views products on any product listing page.
• Select_item: Tracks when a user selects/clicks on a specific product.
• Add_to_cart: Tracks when a product is added to the cart.
• Remove_from_cart: Tracks when a product is removed from the cart.
• View_cart: Tracks when a user views the cart page.
• Begin_checkout: Tracks when a user initiates checkout.
• Add_payment_info: Tracks when a user selects a payment method.
• Add_shipping_info: Tracks when a user selects a shipping method.

Boost Campaign Performance and Personalize Customer Journeys:

Seamless integration with Google Ads, Meta Pixel (Facebook Ads), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Microsoft Ads Pixel, and Twitter Pixel: Streamline your advertising efforts with unified conversion tracking across platforms.

Google Ads Tracking Overview

• Conversion tracking for purchase events.
• Conversion tracking for add-to-cart events.
• Conversion tracking for begin checkout events.
• Enhanced conversion tracking for add-to-cart events.
• Dynamic audience building based on user browsing behavior.
• Five audience list creation in Google Ads.

Facebook Ads Tracking Overview

• Conversion tracking for purchase events.
• Dynamic remarketing audience building based on user browsing behavior.
• Advanced Matching feature for improved event quality score.
• Server-side tracking for Meta (Facebook) events.

Setting Up FB Pixel and FBCAPI with Conversios Plugin:
Setup Guide

TikTok Ads Tracking Overview

• Conversion tracking for purchase events.
• Dynamic audience building based on user browsing behavior.
• Advanced Matching feature for improved event quality score.
• TikTok Events API for server-side tracking of e-commerce events.

Setting Up TikTok Pixel with Conversios Plugin:
Setup Guide

Snapchat Ads Tracking Overview

• Conversion tracking for purchase events.
• Audience building based on e-commerce events.
• Snapchat Conversions API for server-side tracking of e-commerce events.

Setting Up Snapchat Pixel with Conversios Plugin:
Setup Guide

Pinterest Ads Tracking Overview

• Conversion tracking for purchase events.
• Dynamic remarketing audience building based on user browsing behavior.

Setting Up Pinterest Pixel with Conversios Plugin:
Setup Guide

Microsoft Ads Tracking Overview

• Conversion tracking for purchase events.
• Dynamic remarketing audience building based on user browsing behavior.
Setting Up Microsoft Ads Pixel with Conversios Plugin:
Setup Guide

Other Ads Integration

* Microsoft Clarity Integration
* Hotjar Integration
* Crazy Egg Integration
* Twitter Ads Tracking

Setting Up Twitter Pixel with Conversios Plugin:
Setup Guide

Setting Up Hotjar Pixel with Conversios Plugin:
Setup Guide

Google Ads Campaign Optimization

• Use Google Analytics 4 data for data-driven decisions.
• Track conversions across platforms for improvement.
• Personalize shopping experience using user behavior data.

Enhanced Ecommerce Reporting and AI-Powered Insights:

E-commerce Tracking and Reporting in WordPress
• Manages tracking and reporting from one central location.
• Provides Google Analytics 4 dashboards for easy access to metrics.
• Offers AI-powered insights on Google Analytics and Google Ads data.
• Schedule reports in your email inbox daily.
• Automates data collection and reporting for efficient decision-making.
• Enhances customer experience by providing insights into user behavior.
• Reduces complexity and increases efficiency by automating data collection and reporting.

Server Side Tracking for Google Analytics 4, Google Ads, Meta (Facebook + Instagram), Tiktok and Snapchat for Enhanced Accuracy and Privacy

Server-side Tagging Overview

• Tracks user interactions and conversions on various platforms including Google Analytics 4, Facebook, Google Ads, Snapchat Conversions API, and TikTok Events API.
• Enhances data accuracy, privacy, and performance through automation of server GTM (Google Tag Manager) and web GTM (Google Tag Manager).
• Provides Google Cloud hosting for sGTM (Google Tag Manager) for 100% uptime, scalability, and security.
• Eliminates manual coding with server ecommerce data layer automation and customer loader.
• Offers unlimited hits on the server.
• Provides comprehensive tracking and audience building for Google Analytics 4, Google Ads, Meta (Facebook) Pixel, Facebook CAPI, Snapchat Pixel, and TikTok Pixel and TikTok Events API.

Automate & Optimize Feeds for Google Shopping Feed, TikTok Catalog Feed, and Meta (Facebook) Catalog Feed.

Supercharge your WooCommerce sales with a one-stop platform for streamlined product feed management. Say goodbye to manual data entry and hello to effortless syncs with leading ad platforms like Google Shopping Catalog Feed, TikTok Catalog Feed, and Meta (Facebook) Catalog Feed.

• Effortless Feed Creation:

  • Automated Syncs: Set it and forget it! Schedule automatic product updates for Google Shopping Feed, Meta (Facebook) Catalog Feed, and TikTok Catalog Feed.

• Product Sync and Automation:

  • Sync unlimited products from your WooCommerce store to your Google Merchant Center and TikTok Catalog, Meta (Facebook) Catalog using Product Feed Manager.
    • Provides easy but advanced filters to segregate your products from the list of your WooCommerce products and select them for a product feed in channels like Google, Meta(Facebook), and TikTok.
  • Enables manual selection of products from the product grid.
  • Compatible with 50+ product plugins for attribute syncing.
  • Includes an Auto-sync feature for daily/weekly updates.

• Feed Management:

  • Allows management of feeds for different countries and campaigns.
  • Provides mapping of WooCommerce categories and 60+ attributes for optimization.
  • Map your WooCommerce product attributes to Additional Attributes for detailed product data sync.
  • Offers mapping of additional attributes for detailed product data sync.

• API-Based and AI-Powered:

  • Product Feed Manager for Google Merchant Center uses powerful and real-time content API, there is no need for XML or CSV Product Feed.
  • Integrate Product Feed Manager for TikTok Catalog using TikTok Ads APIs in seconds.
  • Integrate Product Feed Manager for Meta (Facebook) Catalog using Meta (Facebook) Ads APIs in seconds. (Pro)

• Additional Features:

  • Provides real-time approval status and error descriptions from Google and TikTok.
  • Get real-time approval status along with error descriptions (for disapproved products) from Google, Meta (Facebook), and TikTok for your products.
  • Compatible with stores having over 100,000+ products.
  • User-friendly interface within the WordPress dashboard.

• Feed Channels:

  • Supports Google Shopping Feed
  • TikTok Catalog Feed
  • Meta (Facebook) Catalog Feed
  • Snapchat Catalog Feed (Upcoming)
  • Pinterest Catalog Feed (Upcoming)
  • Microsoft Catalog Feed (Upcoming)

Reporting, AI-Powered Insights and Campaign Management

Enhance e-commerce performance with key metrics such as conversion percentage, revenue, and order data presented through user-friendly reports. Google Analytics 4 data is organized to provide actionable insights, improving product, channel, and order strategies. Gain visibility into Google Ads performance to empower your campaigns. Scheduled smart emails deliver reports directly to your inbox, simplifying decision-making. AI-driven insights analyze Google Analytics 4 and Ads data, optimizing strategies for increased conversions and sales growth.

• Powerful AI-Insights and Reporting:

• E-Commerce Reporting:

  • Intuitive reports: Track key metrics like conversion percentage, revenue, and orders.
  • Data-driven decisions: Gain insights to optimize product, channel, and order strategies.
  • Google Analytics 4 integration: Streamlined Google Analytics 4 data for actionable insights.
  • Legacy reports: Access familiar reports like product and order performance.
  • E-commerce funnel analysis: Understand customer journey through checkout.

• Ads Reporting:

  • Unveil Google Ads performance: Measure campaign effectiveness and improve performance.
  • Empowered campaigns: Gain insights to optimize and refine your Ads strategy.

• AI Insights:

  • ChatGPT-powered insights: Decipher Google Analytics 4 and Google Ads data for enhanced marketing ROI.
  • Maximize conversions and sales: Optimize strategy based on AI-driven insights.

• Smart Email Reports:

  • Automated reports: Schedule daily, weekly, or monthly reports straight to your inbox.
  • Streamlined decision-making: Get key reports delivered directly, saving time.

• Product Ads Campaign Management:

  • Create and manage Google Ads Performance Max campaigns: Increase ROAS with dedicated tools.
  • Feed-based campaign creation: Manage campaigns based on product feeds for better targeting.

• Additional Features:

  • WordPress admin panel integration: Access all features directly from your WordPress dashboard.
  • User-friendly interface: Navigate easily and get insights quickly.

• Effortless Campaign Management:

  • Performance Max Made Easy: Create and manage Google Ads Performance Max campaigns directly from your WordPress admin panel. Streamline campaign creation, optimize ROAS, and maximize visibility.
  • Feed-Based Campaigns: Create targeted campaigns based on your product feeds for precise and effective advertising with Google Ads Performance Max.
  • Intuitive Interface: Manage all aspects of your campaigns with a user-friendly interface designed for simplicity and efficiency.
  • Increase Conversions and Sales: Optimize your marketing strategies based on actionable insights and data-driven reports.
  • Save Time and Resources: Automate reporting and campaign management tasks to focus on core business activities.
    Boost ROAS: Maximize your return on ad spend with AI-powered insights and optimized Google Ads campaigns.
  • Stay Informed: Get regular reports delivered directly to your inbox for convenient access to critical data.

• Dedicated Customer Success Manager

  • A dedicated customer success manager ensures that everything is set up accurately and helps you solve any issues you may face

To install the Conversios plugin on a WordPress website:

HOW TO INSTALL CONVERSIOS PLUGIN?

Alternatively, you can upload and install the plugin manually:

• Download the “All-in-one Google Analytics, Pixels, and Product Feed Manager for WooCommerce” file.
• In the WordPress admin, go to “Plugins” > “Add New” and click “Upload Plugin.”
• Choose the downloaded file and click “Install Now,” then “Activate.”

To set up the Conversios plugin, follow these steps:

HOW TO SET UP THE CONVERSIOS PLUGIN?

Conversios is compatible with the following major plugins

• Perfect Brands for WooCommerce for the Product Feed process
• YITH WooCommerce Brands️ for Product Feed process
• WooCommerce Brands for Product Feed process
• YITH Multi-Currency Switcher for WooCommerce
• YITH Custom Thank You Page for WooCommerce
• Multi-Currency plugins
  • WOOCS: Currency Switcher for WooCommerce
  • CURCY: Multi-Currency for WooCommerce
  • WBW Currency Switcher for WooCommerce

Fast track and scale your ecommerce business to new heights by unlocking more advanced tracking and enabling complete Google & Facebook shopping solutions for your WooCommerce store. Give a try to our pro version.

Reach out to us with your query here for a faster solution.

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