Give – Pixel Tracking

The Facebook Pixel enables you to create custom audiences in Facebook Ad Manager to retarget your donor base or create look-alike audiences to reach out to new potential donors.

The Give Pixel Tracking add-on extends your core Facebook Pixel integration to add events to your GiveWP donation activity.

Activating this add-on on your website (with the Facebook pixel already implemented), you’ll automatically have the following events triggered:

• The Donate event upon every successful donation
• The Purchase event upon every successful donation. This passes the currency and donation amount to your Ad Manager as well.
• The CompleteRegistration event if your form either forces user registration, or if your donor opts to have a user account created.

You can learn about this and other events via the Facebook Business Help section.

IMPORTANT INFORMATION
This add-on does not implement the Facebook pixel on your website. It assumes you’ve already implemented the Facebook pixel in one form or another. Without the Facebook pixel on your website, this add-on does not function at all.

ABOUT OUR FREE ADD-ONS
Add-ons like “Give — Pixel Tracking” are a way that we are giving back to the WordPress community.

Learn more about this free add-on and all the free GiveWP add-ons.