Heatmap & Analytics – Howuku Web Optimization

Free heatmap and analytics tool for your WordPress sites.

Howuku is an all-in-one behavior analytics platform created to help you understand your audience better. Designed especially for marketers and product managers, Howuku offers state-of-the-art analytics tools to understand and visualize user behavior with heatmap and how it impacts your product.

With Howuku, you can track dynamic heatmap, conversion funnels and get instant feedback from your customers to help your product grow.

Additionally, the heatmap and recording can help you eliminate guesswork and show you what your visitors do exactly and why they drop-off from your website.

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What is Heatmap?

A website heatmap is a visual representation that shows you what elements on your website are getting the most interaction (hot) and those that are getting the least (cold).

You get a comprehensive understanding of what is holding visitors’ attention, what needs to be improved, and what needs to be removed.

Basically, a heatmap help you see an aggregated view of your user behaviors’ hotspot.

How can heatmap helps you improve website conversions?

1. Make sure all your important Call-to-actions is above the average-fold of your scroll map
2. Identify if your visitors are confused by non-clickable elements and turn those into links
3. Find out what your visitors are looking for and reposition your element to improve engagement rate
4. Make sure visitors seeing critical website elements like eBooks, guides, and solution briefs?

KEY FEATURES OF HEATMAP

• Click heatmap to learn where do visitor click the most
• Scroll heatmap to find out how far down do visitors scrolled
• Segment heatmap with segmented user data such as Source, Referrer, Day of Week and etc
• Sharable external heatmap link to your product and marketing team
• Export PDF report of your heatmap

OTHER OPTIMIZATION FEATURES

• Heatmap: click map, scroll map, and user segmented hotspot
• Visitor Recording: CCTV for your website
• Realtime Analytics and Conversion Funnel
• Create unlimited no. of websites, recordings and heatmap
• Free feedback widget tool and pop-up survey
• On-site A/B testing no coding needed
• Filtering and segmentation
• Mobile, tablet, and PC recordings

Learn more about all optimization features here!

Resources

Website: Howuku Homepage
Pricing: Affordable Plans
Heatmap: Dynamic Heatmap
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