Free Follow-Up Emails & Marketing Automation for WooCommerce – ShopMagic

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The best & free follow-up emails and marketing automation plugin

Want to get more conversions in your WooCommerce store?

• Want to run strategic WooCommerce email marketing campaigns to increase your eCommerce sales and conversions?
• Looking for email marketing automation software for your WooCommerce store?
• Want to send cart recovery emails for abandoned carts automatically?
• Need a solution to send follow-up emails to customers?

Meet ShopMagic – WooCommerce email marketing made easy

The plugin is designed to make your eCommerce life easier. How? With WooCommerce email marketing automation and workflows built to make more money for you. We already did the hard work – now it's time to convert and retain your customers. Automagically!

ShopMagic will move your eCommerce miles ahead of your competition!

What does ShopMagic do?

ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.

Imagine a SaaS-based marketing automation software such as HubSpot, Mailchimp, ActiveCampaign, or GetResponse. ShopMagic is much easier to use and it’s conveniently built as an extension for WooCommerce stores. You can start using it right away, without lengthy registration process or setup.

ShopMagic is a WooCommerce extension, so you own and have total control over your customers’ and store’s data – forever.

What’s more, you can also easily extend ShopMagic with your additions to suit all your needs.

Use the best email marketing customizer for WordPress and WooCommerce ⭐!

Some of the ShopMagic email marketing features supported out-of-the-box

• Ready-to-use WooCommerce email marketing recipes – Pre-made email automation templates you can use right away
• WooCommerce follow-up emails – Send automatic emails to customers who buy specific products, asking for a review or suggesting other products.
• Email automation for specific WooCommerce order statuses – Send automated emails with links to the ordered products, or to the Google Reviews.
• WooCommerce custom transactional emails – Create and send customized emails for every order status (also the ones not supported by default in WooCommerce: pending payment and order cancelled)
• Emails for WooCommerce custom order statuses – If you added custom order statuses, you can easily create emails and automations based on them.
• Customized follow-up emails for different products – Possibility to create different emails (content and design) for different products.
• Welcome emails – Customized welcome emails for new orders or new customer accounts. Send emails after user registration.
• Emails to employees – It is possible to send emails to any email address, so you can easily notify your employees about store events, or you can just email yourself with important information about orders.
• Integration with Mailchimp – Ability to add customers to Mailchimp lists upon checkout.
• Customer lists and segmentation – Create and manage multiple lists, for example, create separate lists for newsletters, special offers, or product announcements.
• GDPR compliant lists – Opt-in (the customer has to give permission by checkbox) or opt-out lists (automatic sign up and then the customer can opt-out). For both types, you can add an unsubscribe link in the emails.
• Advanced guests handling – If you allow guest orders, it is possible to view a complete list of all customers who did not create an account. All emails and actions will also work for these guests.
• Email queue – Built for performance, the queue helps to prioritize all emails and actions triggered by ShopMagic and makes sure that your store stays as fast as possible even if you send lots of emails.
• Outcomes (email history) – Every email and action is logged, and you can instantly check if everything is working smoothly or get detailed information when it’s not.
• Recover Abandoned Carts – A completely FREE add-on for ShopMagic to stop cart abandonment and recover your lost revenue.
• WooCoommerce SMS notifications – Free ShopMagic add-on that lets you scale your revenue by sending SMS to your customers with Twilio
• Cross-selling and related products – Use automated emails to promote your WooCommerce products chosen for cross-selling or set as related products
• UTM support in WooCommerce email shortcodes (placeholders) – Easily set additional parameters to track your email traffic in Google Analytics
• The best solution when WooCommerce is not sending emails properly – You can use the ShopMagic plugin as your WooCommerce email customizer. Run your email marketing automation campaigns after you customize WooCommerce emails to your needs and better results.
• Launch the successful email marketing automation in WordPress like newsletters, pre and post-purchase notifications, and reminders about WooCommerce abandoned carts.
• Customize WooCommerce email templates and send emails from WordPress. You can create automated emails for WordPress and WooCommerce.
• Use follow-up emails to send WooCommerce coupons, discounts, cross-sell and up-sell special offers and boost your sales!
• Use ShopMagic for WooCommerce with add-ons like the integration with Twilio, Gravity Forms, Contact Form 7, Slack, WooCommerce Memberships, WooCommerce Bookings, WooCommerce Subscriptions, and Google Sheets.

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All of this will boost sales and bring more conversions to your WooCommerce store!

ShopMagic helps us reach out to our WooCommerce customers at the right time with the right message. In just a couple of days, our subscription renewal rate went up 23%. And that was just the beginning!

Monika Swoboda
Head of Marketing @ WP Desk

What types of emails can ShopMagic send?

There are a bunch of formats in which you can send your follow-ups:

• WooCommerce template emails – Uses the default WooCommerce template for sending emails.
• Blank template emails – Gives you the opportunity to create your own styles.
• Plain text email – Perfect for simple, more personalized emails that do not overwhelm.
• Raw HTML email – Do you already have an HTML email template? Great. Just paste the HTML code, and you are good to go.

How does ShopMagic work?

Through email automations. Every automation is built with three parts: Event, Filter and Action.

Choose an event

In the event, you decide when the automation should run. It can be an order status change, for example order completed, refunded or even when an order note is added.

Add segmentation

Then optionally select a filter and your automation will run only for certain conditions. For example, you can create a follow-up email for selected products. Not assigning a filter, will make your marketing automation global.

Create your message (or perform an action)

Time for action. The final step of every automation. In other words, what will happen for the selected Event and Filter. It can be a follow-up email to a customer or adding the customer to Mailchimp list.

Customize with WooCommerce email shortcodes (placeholders)

ShopMagic supports a variety of WooCommerce email placeholders. This can help you personalize your emails with customers’ data or increase conversions with direct links (e.g. pointing to an unfinished order).

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ShopMagic use cases

Looking for inspiration? Here are some examples, how our customers use ShopMagic on a daily basis.

Customize WooCommerce transactional emails

Create custom emails for all of the order statuses. You can even create different emails for different products. Choose from WooCommerce template or use your existing design.

Set up WooCommerce email notifications

Notify your warehouse or shipping department about the purchase. You can create automation that will trigger when customers pay for the order. ShopMagic will send an automated email with ordered products and shipping details to your staff.

Win-back emails

Create a set of precisely timed marketing automations. Wake inactive leads with delayed emails, send review requests, or even emails for a purchase anniversary. [Delayed emails are available in ShopMagic PRO]

Check our blog for more inspirations and ideas. We have a dedicated guide section, which contains step-by-step guides for marketing automations for all of the WooCommerce order statuses.

Product recommendations email

Send follow-up emails with cross-sells and related products based on the products purchased by the customer.

Notify customers with new products they are interested in or for special deals and discounts related to the products they’ve bought.

Customer feedback email

You can follow up with customers who cancelled their orders or send emails to new customers with a feedback form.

WooCommerce custom emails per product

With ShopMagic you can easily create unique emails depending on which product your customers’ bought and offer a truly personalized experience.

WooCommerce abandoned cart reminder emails

You can raise your abandonment cart recovery rates in WooCommerce by sending emails to all customers that left their carts after a specified time. You can use ShopMagic to customize WooCommerce emails, add custom email notifications, send confirmation emails, ask for reviews, offer deals, and attach notes or invoices. ShopMagic will become your email template customizer plugin and email marketing automation solution in your WooCommerce!

Is ShopMagic for me?

ShopMagic is for you if:

• You own (or work for) a WooCommerce based store.
• You want to increase conversions.
• You want to focus on your business and save time.
• You want to automate your eCommerce marketing.
• You want to communicate effectively with your customers at the right time with the right message.
• You want to lower the WooCommerce abandoned cart rate as soon as possible.
• You want to send notifications and cart reminders, add users and customers to email lists, and send newsletters.
• You look for a successful email marketing automation solution for WooCommerce with a WordPress plugin.
• You look for a non-SaaS marketing automation platform which you can control and extend to your needs.
• You look for the plugin that offers flexibility (events, filters, actions) and better WooCommerce emails (for follow-ups, notifications, newsletters, reminders, notes, and more).
• You need a flexible marketing solution which is actively developed and used by its authors to power their WooCommerce stores.
• You want to replace the code-heavy WooCommerce email template system with your custom HTML emails for order notifications to customers and admins using an easy email interface.
• You want to see no more issues with WooCommerce emails not working, WooCommerce not sending emails to customers!
• You want to prepare and send automatic newsletters to achieve great marketing results in WooCommerce.

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Yes, ShopMagic is for you! But do not take our word for it.

Thanks for this awesome plugin! If you’re running a WooCommerce store, the default email messages are very generic and absolutely need to be customized. This plugin makes the process a lot faster, simpler, less prone to error, and of course with more features. It’s a must-have if you’re using WooCommerce.

Doug Yuen
Founder @ EfficientWP

How can I get started?

• Step 1: Install and activate the ShopMagic plugin.
• Step 2: Create your first automation, for example, a welcome email sent after the customer completes the purchase.
• Step 3: Write your welcome message.
• Step 4: You’re done! Next time you receive an order, your customer will automatically get a personalized welcome message.
• Step 5: Check what events, filters, actions, and ready-to-use recipies you can use within each WooCommerce or WordPress automation.

Creating an automated email (such as follow-up or reminder) is simple and straightforward. If you have any doubts, please check the video below. In this video, we will walk you step-by-step through the creation of new automation.

Documentation

ShopMagic comes with an extensive docs for both store owners and staff as well as developer docs aimed to help with extending ShopMagic with new features.

Help and support

ShopMagic is backed by a friendly and professional support team ready to answer your questions and help you along the way.

We also have an extensive documentation site available. For support requests, please use the official plugin forums at WP.org.

If you’re looking for faster support via email, we encourage you to purchase ShopMagic PRO, which comes with 1-on-1 priority email support.

Is there a PRO version?

Glad you asked.

Core functionalities of ShopMagic are free forever. However, we developed some add-ons which you can use to enhance your eCommerce possibilities:

These are paid add-ons for ShopMagic PRO.

• Delayed Actions – Create post-purchase emails, i.e. with a 1-week delay or anniversary email 365 days after the initial purchase. Delay WooCommerce emails by minutes, hours, days, or weeks.
• Review Requests – Adds review requests with direct links to products purchased for customers to review.
• Personalized Coupons – Adds the ability to create personalized coupon codes for customers and send them automatically.
• Advanced Filters – Ability to segment your customers with advanced filters, for example, order total, product category, payment or shipping method, and more.
• Manual Actions – Manually trigger one-time emails. Perfect for newsletters, product announcements, or any other emails that you want to trigger by yourself.
• WooCommerce Subscriptions Integration – Allows creating automations based on subscription events, such as payments or status changes.
• WooCommerce Memberships Integration – Allows creating automations based on membership events, such as status changes or before expiry.
• WooCommerce Bookings Integration – Let you crate automation based on booking events like status changes or before expiry.
• Gravity Forms – Let you create automation based on user or customer form submission. You may use the forms to gather feedback in WordPress or information from WooCommerce customers and send the data to Google Sheets.
• Post to Slack – Allows you and your team to stay up to date with what’s happening in your store right in Slack.

Upgrade to ShopMagic PRO

Upgrade to ShopMagic PRO now to get all the add-ons with all PRO features in one affordable package and get the priority e-mail support!

Built with developers in mind

Extensible, adaptable, flexible, and open source. We made sure that ShopMagic is easy to extend and adapt to the needs of your clients.

The ShopMagic API makes it possible for developers to extend ShopMagic by:

• Creating custom events, filters, actions, and placeholders.
• Creating custom templates for sending emails.
• Integrating with other plugins and web applications.
• Overriding default plugin behavior.

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ShopMagic in a nutshell

• Free WooCommerce marketing automation
• Change WooCommerce email texts
• WooCommerce automated emails
• WooCommerce custom emails per product
• Send WooCommerce email notifications
• Send free follow-up emails in WooCommerce
• WooCommerce automated & custom emails
• WooCommerce review reminders
• WooCommerce cross-sell emails
• WooCommerce email customizer
• WooCommerce abandoned cart plugin free
• Email marketing in WordPress and WooCommerce for free
• AutomateWoo free alternative

Download it for free today and take your WooCommerce email marketing to the next level and save lots of time!

Help us improve ShopMagic!

We actively work on improving ShopMagic. Usually, we ship 2-3 feature-rich updates a month!

If you have any feature requests or ideas on how to improve ShopMagic, please send us your idea →

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