Retainful – WooCommerce Abandoned Cart Recovery, Order Follow Up Emails, Email Marketing Automation, Next Order Coupons & Referrals

Retainful is the best Email Marketing plugin for WooCommerce to automate your email campaigns, increase sales and grow business. Create and launch Email Campaigns effortlessly with pre-built email workflow templates.

Save time & get started quickly by launching these must-have email automations with our readymade templates:

1. Abandoned Cart Recovery Emails – helps you recover abandoned carts
2. Order Follow up emails – automate your woocommerce follow up emails
3. Thank you emails with Next Order coupon – drive repeat purchases
4. Win back Emails – Re-engage with inactive customers through automated follow-ups
5. Welcome Emails – create a great first impression by welcoming your first time buyers
6. Referral / Refer-a-friend campaign – drive word-of-mouth sales.
   and more….

Get Started | Documentation

Add-to-cart Popup, Exit Intent Popup and Dynamic Coupons

In addition to Email Marketing, Retainful also offers tools to convert visitors into customers and reduce cart abandonment.

• Add-to-cart popup – Capture email address early in the checkout
• Exit Popups – stop browse abandonment with an offer or capture email address
• Dynamically generated coupon codes – Let Retainful automatically generate and send dynamic coupons codes in your cart recovery emails, thank you emails and follow up emails. Coupon codes increases your conversion rates.

Drag and Drop Email Editor and Email Campaign Builder

Edit and customize emails easily with our drag and drop email editor. You can also build email campaigns & workflows quickly using our visual drag and drop Customer Journey builder. Send a series of emails at well-timed intervals and conditions based on order & customer properties. No coding skills required.

Get Started | Documentation

Abandoned Cart Recovery in WooCommerce

Research shows that about 70 to 80% of customers abandon their carts and leave your store without buying. At least 40 to 60% of these abandoned carts can be recovered by sending well-timed, series of email reminders.

Retainful helps you automatically send recovery emails when customers abandon their carts. You can schedule a series of well-timed email reminders that can be sent to the customers to recover their carts and complete the purchase.

Here is an example:

• First email is sent 30 minutes after the customer abandoned the cart
• Second email is sent 6 hours after the abandonment automatically.
• Third email can be sent a day after. This time, include a coupon code in the email. Each customer can be sent a unique, single-use coupon code.
• Fourth abandoned cart reminder goes 3 days after (if the cart still remains un-recovered)

All these abandoned cart email reminders can be scheduled and sent automatically. No need to manually send these emails.

Retainful can automatically send these abandoned cart reminders and it stops the moment customer completes the purchase. A step-by-step guide to create your abandoned cart recovery email campaign

How does Abandoned Cart Recovery work?

• The plugin captures the email address as soon as customer enters it at the checkout step. (Guest checkout is supported. Customer does not have to login)
• If the customer did not complete the purchase, Retainful automatically sends the first email reminder with a unique recovery link
• Customer clicks the link to recover his cart.
• Completes the purchase

With Retainful Premium plans, you can also capture customer’s email when they add an item to cart or when they try to leave your site without buying, i.e, Exit Intent Popup

How to get started with Retainful?

1. Install and activate the plugin
2. Sign up for a free account and get your API Keys
3. Connect to Retainful

Get Retainful | Documentation

Follow Up Emails for WooCommerce

Automatically send order follow up emails after a customer places a successful order.

Send personalised email follow ups to customers automatically after they purchase. Starting from a simple thank you message to a personalised reminder to an inactive customer, you can automate and save your time with the Email Marketing Automation feature of Retainful.

Here are a few examples of automated Follow Up emails you can send with Retainful:

Thank you Emails

Send a thank you email automatically as soon as the customer places an order and build lasting relationship. Optionally, include a dynamically generated, single-use, unique coupon code for the next purchase. This will help you drive repeat purchases.

Welcome first time buyers

Send a Welcome Email to first time buyers and create a great first impression. Research shows that 40 to 50% of the customers expect a welcome email when they make their first purchase.

Win Back emails

Studies show that 40% of revenue comes from repeat customers. Often customers forget or do not return after a purchase. You can automatically re-engage with these inactive customers who have made purchases by creating a win back email campaign in Retainful and increase the revenue.

Referrals / Refer-a-friend campaign

Start a Referral program to promote Word-of-Mouth sales in your WooCommerce store. Retainful offers a easy-to-use Referral campaign to get your existing customers to refer their friends and earn rewards. Example: Refer your friend. You get $10 reward, your friend gets $10.

The reward can be a percentage discount or a flat discount or a free shipping coupon code.

Referral Widgets / Launcher

Let your existing customers discover your referral program easily. Retainful offers widgets, popups and launchers to display the rewards, referral link with social share options. You can use a chat like widget or embed the referral link in the My Account page. You can also email the unique Referral Link as soon as the customer makes a purchase.

Next Order Coupons

Retainful can help you drive repeat purchases by sending single-use, unique coupon codes for the next purchase.
The customer can redeem this coupon code during their next purchase. This helps you retain your existing customers, get repeated orders and earn more dollars per customer. A step-by-step guide to create a next order coupon campaign in your WooCommerce store

Features Overview

Abandoned Cart Recovery

• Automatically send abandoned cart emails when customers abandon their cart
• Capture all abandoned carts including the guest carts.
• Customers can recover their carts with a single click. A unique recovery link is sent in the abandoned cart email.
• Send dynamically generated, single-use, unique coupon codes, with short validity to motivate customers to complete the purchase.
• Schedule a sequence of emails (at timed intervals) till customer recovers the cart.
• Unlimited abandoned cart recovery email templates and email reminders.
• Include the cart items and summary in the emails – Customers can see the abandoned cart items in the email
• Short codes for including customer’s first name, last name & more. So you can make the cart recovery email more personalised.
• Retainful automatically stops sending the emails once the cart is recovered
• Drag and Drop Visual Email Editor.
• Create beautiful, mobile-friendly emails easily with drag and drop email editor.
• Extensive reporting – See abandoned carts, recovered, live carts.
• See real-time carts, i.e, carts of the customers who are purchasing in your site at the very moment
• Compare Abandoned order value and the Recovered order values

Marketing Automation & Follow-up Emails

• Automate all your Follow-up Emails
• Send thank you email as soon as a customer places an order. Optionally, include a dynamically generated coupon code for the next purchase.
• Re-engage inactive customers with personalised Win back email campaign
• Drag and drop visual customer journey builder. Create automation marketing paths based on the customer purchase behaviour.
• Personalise the emails based on customer behaviour and properties (Eg. Send a 10% coupon if order value is above $500, and 5% coupon code for below $500)
• Conditional rules based on order & customer properties / Yes-No (if / else) Path splits in customer journey

Referral / Refer a friend campaign

• Reward both existing (referring) customers and friends
• Reward can be a percentage discount or a flat discount or a free shipping offer
• Referral widgets, popups & launchers for easy discovery of the program
• Branding – Customize the widgets & popups to fit your store branding
• Email Notifications – Notify customers when they earn a reward, make a purchase
• Unique referral link for each customer.

Next Order Coupon

• Drive repeat purchases : When a customer makes a purchase, automatically generate and send a unique coupon code for the next purchase. This will help you drive repeat purchases and retain customers.

• Auto generate coupon codes : Retainful can automatically generate a unique, single-use coupon code for the next purchase. The coupon code can be used only once. It cannot be re-used.

• Coupon Expiry/Validity: Set an expiry / validity for the next order coupon. Example: You can set the coupon to expire after 10 days.

• Coupon conditions: You can send the next order coupons based on a number of conditions like: order total, order status, order containing selected products and so on.

• Auto follow-up reminders: Customers often forget that they have a coupon. You can automatically send email reminders about their next order coupon codes. Once the customer used the coupon code, the reminders can be stopped automatically. No manual work required.

Customize emails with Drag and Drop Visual Email Editor

Create beautiful, mobile-friendly emails in minutes using the Retainful’s powerful drag and drop email editor. Use our ready-to-use email templates and customize them in minutes to reflect your brand. Add a logo, custom text, images, social icons and links, shop address, coupon and more using the drag and drop editor.

Retainful Premium Add-ons

Retainful comes with premium add-ons to recover the sales effectively.

Exit-Intent Popup

Convert your visitors into customers when they try to leave your shop with items in their cart. Track the mouse behaviour of your customers and trigger a popup with coupon or collect email when the customer tries to exit.
With the exit popups, you can encourage the visitors to complete their purchase ot leave their email.

Add-to-cart Email Capture Popup

Collect the email address before the customer adds an item to cart.
Trigger a popup when the customer clicks add to cart and get their email address. The popup is fully customisable. Change the colour, background, text and the labels.
This enables you to follow-up the customer even if he abandons the cart.
If an existing customer logs in, automatically associate their cart with their email.

Countdown Timer with Automatic Coupon Application

Add an urgency to complete the checkout by showing a countdown timer with an offer. Let it apply a coupon automatically and set a countdown timer for the coupon.
The feature implements the two proven psychological motivators – Urgency and FOMO (Fear of Missing Out). Once the timer ends, the coupon is removed. So the customer will purchase because he does not want to miss the offer.

Coupon for Email Collection

Not every visitor will be ready to input their email address at the time of adding an item to cart. Instead of plainly asking for the email, you can say “get a 10% discount code in your email. Please enter your email”.
This will encourage the customer to enter their email ID to get the coupon code. Retainful allows you to collect the Email ID and send an email with the coupon code.
Learn more about rewarding your visitors

You can try the Premium add-ons free for 14 days. We offer a 14-day trial period for you to test drive the features.

Free Trial, Free Plan & Pricing

Get Started today with a 14-day free trial that gives you unlimited access to all features, then upgrade to keep using all Premium features, or switch to our free plan if you are just getting started.

Retainful is a Software-As-A-Service (SAAS) platform that provides both free (with limited features) and subscription-based services, depending on features you need for your WooCommerce store.

Check out our pricing page for more informtion

Support and Documentation

Our Customer Success team can help you in every step of building your email marketing automation. We are a customer-first team. Book a free onboarding call using the support form or leave a message via the Live Chat icon at Retainful.com. We’d love to hear from you!

Documentation

Did not find a feature?

We are working hard to bring in more features to recover abandoned carts and customer retention. So please feel free to reach out if you have any feature requests.

More about Retainful

• Visit Retainful website: https://www.retainful.com
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